Withers & Withers produces raw, organic horse and dog treats made from premium ingredients. Their products give animals the pleasure of enjoying herbs they once foraged in the wild and that are also ecologically sustainable. The branding is centered on a custom ampersand (&) symbol. To accommodate both the equine and canine products, the Withers & Withers logo is drawn to include a dog's paw from the ampersand that is contained within a lucky upward facing horseshoe. The goal of this identity was to pair timeless and historically typography with an iconic symbol to reflect the pedigree of the brand.