Bluerock Design


Bluerock Design was founded in Boston, MA and is based on Martha’s Vineyard. Our comprehensive branding process withstands shifts in trends by creating timeless design. We believe that good design can improve the world. We create value by using that power to build connections between clients and their audiences. We take the time to understand your business’ culture, so you can focus on the business. Good design is good business.


Bluerock Design offers complete professional design, website, and photography services, with an emphasis on branding. For more information please fill out our Client Form.


Brand Identity/Logo
Brand Collateral
Brand Guidelines
Custom Typography
Naming Systems
Creative Direction
Custom Photography


Packaging Design
Label Design
Print Advertising
Signage & Wayfinding
Poster Design
Annual Reports
Catalog & Book Design


Website Design
Website Development
Squarespace Sites
Brand Integration
Responsive Design
Mobile & App Design
Social Design Assets

Design Process

Beginning with the discovery phase, we identify the defining attributes of your brand. Our comprehensive research, consultation, and review process forms the foundation from which your design program will grow. The design phase establishes the look and feel through concept development representing your specific objectives and goals. This creative process leads to an initial presentation of ideas, followed by revisions to refine the design direction resulting in customized design solutions. The production phase prepares you with all materials needed for implementation. We will teach you how to employ these materials strategically, and support your business’ creative direction. Our goal is to deliver brand support while building long-term relationships with our clients.

Ben Scott

Principal & Creative Director

Ben's multi-disciplinary background as a designer, photographer and mixed-media artist drives his creativity. His work has been recognized by the design industry, galleries, and private collectors around the world. Ben holds a BFA in Graphic Design from the Rhode Island School of Design (RISD). Away from his work, find Ben fly-fishing on tidal flats for striped bass or pruning bonsai trees.

Lainey Fink

Principal & Creative Director

Lainey is creatively driven by her passion to bring inspired design to Bluerock's clients. After earning a BFA in Graphic Design from the Rhode Island School of Design (RISD), she launched her career working with iconic designer, Milton Glaser. Lainey went on to create with some of the most respected and successful agencies in the field. When not in the studio, Lainey can be found at the potter's wheel covered in clay.


We're thrilled to be featured and recognized by the following organizations.

Print Magazine • Graphic-Exchange (Mr. Cup) • The Dieline • Design Work Life • Martha's Vineyard Magazine • Grain Edit • GOOD • We and the Color • Mirador • • Branding Served • AIGA • Packaging Design Served • Adweek • Vineyard Style Magazine • Stationery Overdose • Inspirare • Allan Peters • Martha’s Vineyard Times • Ateneu Popular • Logo Designer • Incredible Types • The Design Ark • Brandcetera • The Design Blog • Jared Erickson • The Collaborators • Good Design Makes Me Happy • Inspiring Brands • Print Bench • Inspiration Grid • Inspiration Hut • Grits and Grids • Media Street

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