Richer Pour was founded with a simple mission: elevate the standard, ease and experience of wine by the glass. By thinking “outside of the bottle”, Richer Pour wine is packaged in 100% recyclable kegs (for bars and restaurants to serve on tap) and portable tap boxes (for wine lovers to take home). We created a design system to elevate the expectations of boxed wine and bring a new level of sophistication to packaged wine. The branding includes a custom "RP" symbol that is the result of merging unique letterforms with elements of the wine drinking experience. The packaging is vibrant, colorful and represents not only the origin of each wine but the flavor and colors it evokes. Infographics round out the design and help describe the benefits of their product in cohesive, visual terms.