Scout Hotels operates amidst the natural beauty of the most historic vacation destinations. Their iconic properties include, Harborview Hotel, The Kelley House, Sea Crest Beach Hotel and Harbor View Nantucket. We rebranded Scout Hotels as their growth needed to be reflected in a new identity. Through our partnership and design work with Scout's distinctive properties we were able to develop a logo and brand identity that was aligned with their business goals. The logo is a hand-drawn illustration of porro prism binoculars. This symbol represents Scout's ability to not only locate and identify new properties but to keep watch and guide them as they flourish. The typography is supported by a strong, yet simple sans serif that's been set in all capital letters. You can view the website we designed for Scout Hotels here.