Plastic in our oceans is one of our planets biggest environmental challenges and Norton Point is becoming part of the solution. Based on the Island of Martha's Vineyard, Norton Point is a lifestyle brand focused on sustainable, ocean plastic eyewear and accessories. They collect plastic from the canals, streets and beaches of Haiti and are turning this material into sustainable and socially conscious eyewear. We partnered with Norton Point to evolve and build the brand through comprehensive design and custom photography. On-location photoshoots with local models, set in authentic lifestyle scenes, evoke the heart and soul of Norton Point. A refined design system with cohesive typography and expressive color, re-enforce the brand. The results reflect a tailored look and feel that brings out the spirited adventurer in all of us.