Island Grown Schools (IGS) is a Martha’s Vineyard based non-profit and the Island’s farm-to-school program. IGS brings garden-based learning, healthy, locally grown food, and hands-on farm experiences to children in the community. Island Grown Schools was launched in 2007 as a program of Island Grown Initiative. We created a brand identity that felt warm, approachable and balanced with the program’s goals. The carrot icon grows through the words reinforcing the theme of growth and farming. A system of symbols, icons, and unique typography add depth and dimension to the brand. The rich eggplant purple is complimented by a vibrant secondary palette, inspired by the hues of fruits and vegetables found in the IGS garden’s. Our goal was to create a memorable brand that supports IGS in school gardens, classrooms, on farm field trips, and in school cafeterias. This project assists IGS’s mission to help children deepen their understanding of the land, sea, and the way food connects people to one another. Check out the Island Grown Schools website we designed here.
“Working with Bluerock Design is a true joy. When we began our re-branding project with them, they took the time to sit and talk with us until they really understood our mission, the stakeholders we work with, and the community we are a part of. They then took that understanding and created a logo, a color palette, and design theme for us that beautifully and powerfully complement and extend the work we do. They designed a gorgeous annual report and a user-friendly website for us that help us tell our story in a professional, appropriate and visually striking way. And beyond the materials they created, Ben and Lainey are great people to interact with—they are completely available, accessible, understanding, patient, and deeply passionate and skilled about the work they do. Their creativity, experience, and talent, together with their warm personalities, makes them an ideal team to work with. We feel very fortunate to be able to partner with Bluerock Design and are proud to tell people that they are our design team. We simply can’t recommend them highly enough.”
Noli TaylorDirector, Island Grown Schools