Cycle Kids promotes healthy lifestyle choices by introducing kids to the joy of bicycling and educating them about bike safety and nutrition. This non-profit group empowers children to develop positive, safe, and active lifelong habits. The Breakaway event is an annual fundraising ride for this Cambridge-based non-profit. The logo is a hand-rendered script that was modified to elevate the event to a sophisticated level. The beneficiaries of the Cycle Kids program are children, but the target audience are their families and prospective donors. Support for the program and Breakaway event was aimed at this group, going beyond the expected imagery so common in a design program for children.
* Work created at Weymouth Design. Creative Director: Robert Krivicich