B.B. Boyd is an apparel brand based in the Carolinas and built on timeless aesthetic and tradition. B.B. Boyd provides quality American-made craftsmanship and sources all materials from within the United States. Our collaboration defined the brand with a focused and cohesive design program. The brand identity utilizes a sophisticated typographic system, refined color palette and unique symbol. The symbol is bold yet abstract, alluding to a geometric boat hull coming towards the viewer, and two mirrored uppercase B’s. We photographed and directed lifestyle campaigns while on-location in South Carolina and New England. Additional images from the photoshoots can be viewed here. Take a look at the B.B. Boyd website to learn more about the company and their excellent products.