Bluerock Design

Honeysuckle Oyster Farm

Lifestyle photography for Honeysuckle Oyster Farm in Katama Bay on Martha’s Vineyard. Photographs of farm owner Nic Turner and his first mate Willow. For more information about this project check out the article at the bottom of the page named "Waliking in Wellies".

Project Details

  • Custom Photography

WALKING IN WELLIES

Design is the language that a brand speaks to the world. Each project requires us to thoroughly understand our client’s goals and how their brand communicates. When we began working with Nic Turner, the owner of Honeysuckle Oyster Farm, we knew that in order to design his brand we had to get out on the water with him and experience his operation from the bow of his boat.

Nic grows delicious, succulent Atlantic Oysters—Crassostrea Virginica—in the fresh, pure waters of Katama Bay on Martha’s Vineyard. Rain or shine, through all four New England seasons, Honeysuckle Oyster Farm is growing and harvesting shellfish. From their infancy as tiny dime-sized oysters until a shucking knife opens them to a tasty treat, Nic tends his crop with the utmost care.

We met Nic and his first mate Willow at the boat launch outside of Edgartown. Willow, a lab retriever mix with the sweetest personality, accompanies Nic each day on the boat and out on the floating farm. They watch out for each other, and their mutual respect for one and other is immediately apparent.We motored through the wind swept chop to each of the Farm’s growing areas. While Nic worked at each location, we began to get a true sense for what the brand felt like. We tied off Nic’s 23 foot center-console onto the Farm’s floating platform and stopped for an oyster break. We could taste the salt of the bay and natural flavor of the sea in that first slurp of an oyster. It doesn’t get fresher than that.Back at the dock, damp with salt spray, we felt closer to Nic and Willow, knowing that our afternoon on the water with them would help us communicate Honeysuckle Oyster Farm’s message to the world. With the boat’s motor still idling ready to head back out, we said goodbye and watched him navigate the channel back out to his farm.We observed the great lengths Nic goes to create an oyster that not only tastes amazing but is aesthetically pleasing too. Honeysuckle’s oysters are grown to be rounder, cleaner and fresher than the competition. Diligent care is used at each stage of the oysters growth process to keep them healthy and blemish-free.

Symmetry is important in successful oyster farming. Once an oyster is opened it reveals two halves. We used the letters ‘H’ and ‘F’ on either end of the oyster icon to reflect this. The circular design and timeless typography felt suited to the brand. The final identity holds true to our experiences on the farm that day. It speaks to the language of the commercial fishing industry in a contemporary and sophisticated way, while still remaining rustic and geographically authentic. Our design approach leverages the look, feel, texture, and taste of a Honeysuckle Oyster—not too salty, slightly sweet, and with an unmistakable taste.The old saying “walk a mile in another man’s shoes” holds true. Our experience inspired us creatively, although in this case we think the expression should probably replace the word “shoes” with “wellies.”

Project Details

  • Custom Photography