Since 1998, Verndale has helped hundreds of businesses maximize the value and reach of their web presence with a comprehensive offering of strategy, design, development, search marketing and support services. We re-branded this award-winning digital agency with a new identity system, brand guidelines, stationery, signage, and corporate photography for their Boston headquarters. The Verndale logo includes a cross-hatched woven mark that symbolizes the companies four core values and is composed of interlocking letter V’s. We also created a custom typeface for the Verndale word-mark that features angular slices and sharp letterforms to balance with the cross-hatch symbol. Verndale is based in Boston with offices in Raleigh, Chicago, and Houston and continues to be one of the fastest-growing private companies in the US.
“From start to finish, Bluerock’s process provides a welcome structure for mitigating the subjectivity and groupthink that can often overwhelm and undermine the branding exercise. Further, their work is of the highest quality and the team is truly a pleasure to work with. I can’t recommend Bluerock enough.”
Joe ZarrettPresident & Founding Partner, Verndale