Bluerock Design

Martha's Vineyard Hospital

Since its incorporation in April 1921, Martha’s Vineyard Hospital has been committed to delivering high quality, compassionate medical care to each and every member of the Vineyard’s year-round and seasonal community, as well as all who visit. Martha’s Vineyard Hospital is a member of Partners Healthcare and an affiliate of Massachusetts General Hospital. This partnership allows them to provide patients with seamless accessibility to the finest community-based medicine as well as the most advanced specialty care in the world. The Hospital had been running on an outdated website CMS and front-end design that proved difficult to utilize internally and was un-intuitive to the viewer. We worked with the Hospital to build a brand new website that is tailored and designed for patients, families, doctors, and the entire Island community. We re-imagined how the site could function and created new user pathways, simplified content and streamlined functionality. The website is responsive and crafted around a grid-based layout to serve a fully fluid design layout across a range of devices from desktop to mobile. We also re-drew and modified their existing brand identity to marry it with updated typography and refreshed branding materials. We hope you explore the new Martha’s Vineyard Hospital website here.

Project Details

  • Brand Refresh
  • Website Design
  • Website Development
  • Creative Direction
  • Information Architecture

Project Details

  • Brand Refresh
  • Website Design
  • Website Development
  • Creative Direction
  • Information Architecture