This international high-end fashion brand founded in 1950 and based in Nice, France needed to regain relevance in the modern market. With the launch of a denim brand, as well as reinventing the core Façonnable brand, it was important to recapture the spirit and authenticity of French culture. The new campaign stretched into photography, print, advertising, logo, events, social media, and digital campaigns. Following the launch of the new campaign, the click-through rate for global digital advertising was three times the industry average.
* Certain photographs used for concept purposes only. Work created at © Toth+Co.