Neiman Marcus wanted to develop the identity for a sub-brand within their stores called Luxury Essentials, with the tagline “modern, luxury, everyday.” Based on the team’s initial design direction, we proposed a treatment based on the notion that they wanted their customers to feel the brand is effortless, timeless, inwardly luxurious, modern, and a little [...]
A staple in Cambridge and Boston since 1939, this gourmet shop was Julia Child’s favorite butcher. The brand identity needed to match the high quality of the market’s foods. Developing their brand identity included everything from a logo, to butcher paper, a website redesign, in-store signage, takeout bags, and brand guidelines. * Work created at [...]
