Starting as a new company, String King Lacrosse needed a brand mark that positioned it as the premier source for high quality, performance-based products. The objective was to differentiate String King from competitors by positioning it as the first ever pocket company. Developing a brand image that dovetails the superior quality of its flagship product, Royal Mesh, the identity was flushed into multiple mediums. The brand included logo, guidelines, packaging, interactive communications, advertising, print, and stationery.

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