The design and branding for Saltygirl Jewelry is shaped by the rich colors, textures, and vibrant nature of the Hawaiian landscape where the company is based. Each piece of jewelry is handmade with the highest level of craftsmanship and detail by Amber Chesebro in her Honolulu studio. We were inspired by Amber’s love of the ocean and the environment where she creates. The design system and logo are reminiscent of exotic ocean animals, treasures washed up on black sand beaches, and tropical plants found in the artist’s rainforest location. The logo features custom typography and interlocking letter-forms. Branding for Saltygirl Jewelry includes a stationery system, catalogs, look books, jewelry tags, earring cards, print materials, and advertising. The branding positions Saltygirl Jewelry apart from their competition and has helped the company build a following locally in Oahu and across the world.