Hand-crafted from raw milk and following traditional Dutch techniques, Quesos San Ramón’s ultimate goal is to fulfill the artisanal cheese market throughout Central America, while improving the lives of their employees, farmers, and  uplifting the economic development of their community. Quesos San Ramón sells to exclusive resorts and premium restaurants, passing profits to their milk producers and employees. The volcanoes in the logo reference the national symbol of the five Central American countries at the time of Nicaragua’s independence. We created a logo and branding that feels premium, rustic, and true to Quesos San Ramón’s mission.

“In our experience, Bluerock Design works in a collaborative manner and presents solutions within the spirit of a project’s overall design intent. This collaborative attitude is essential for a great design. They are punctual, professional, and it was a pleasure to work with them throughout. Most importantly, their originality and attention to detail is especially beneficial for any company seeking to create an inspired brand. Bluerock Design’s support for our cooperative will benefit many small rural dairy farmers in Nicaragua. Their design will enable our product to compete in the national and international market. We are grateful for their philanthropy, creativity and dedication they have put into our design which will move our project forward. Needless to say we are extremely satisfied with the results. We would strongly recommend Bluerock to anyone looking for graphic design services.”
–Leonardo Castro, Quesos San Ramón, Nicaragua

Monocle is a contemporary serif typeface. It was developed to provide a clean, crisp nod to the past and infuse a dose of personal spirit. Ultimately, a digital design, the concept was to retain the quality of individuality and warmth of the hand.

Monocle is rooted in history and inspired by transitional type and the pointed nib pen—particularly the specimens of Baskerville and Bodoni—as well as Contemporary Scotch Roman typefaces such as New Caledonia, Miller, and Chronicle.

Early on in the discovery process, it was unclear how Monocle would differ from other type in its class—those we know and love—but eventually it grew into its own personality.

Several ampersand options came out of the early sketches. In the final system, all three were included and sized appropriately to fit with lowercase, text, or capitals.

The process was a true collaboration between the digital design process and the hand-drawn. Each letter went from a rough sketch to a refined drawing on tracing paper—adjacent to other defined letters. It was scanned and digitized, then printed and traced over, then it went back to digital. With each new group of additions, the letterforms were simultaneously viewed large on a wall, and very small in paragraph form.

The challenge at every stage of the process was to retain the qualities of the drawings, and also achieve a high level of refinement for each letterform…and the typeface as a whole.

You’ll notice there are almost no straight lines in the entire type­face. Yet, as the designs developed, a complete set of letters emerged with a balance between perfect round shapes and crisp edges—giving Monocle clarity and softness. The name Monocle comes from this endless roundness, suggesting looking closely through a magnifying glass.

“The thought of rebranding our company for the second time in five years was daunting to say the least, yet Ben and Lainey recognized that our moving to a newly renovated location was a pivotal opportunity to create a presence in the community. They successfully crafted a design that personified our philosophy and professionalism. Never in a millions years would I have imagined that our company would have a brand that rivals companies much larger than ours and one that would create such a positive outpouring from our friends, clients and the design industry at large. They are extremely talented and we are extremely grateful.”
–Christopher M. Hodgson, Owner/CFP, Coastal Financial

“They have Island accounts as well as accounts in Boston and Hawaii and from all over. He likes to quote Thomas Watson of IBM who said, ‘Good design is good business.’ Mr. Scott adds, ‘If you do good work, do good things it will come back to you in positive ways. We are fortunate and happy with the way things are going and ready to move ahead.’”