Lotuff Leather creates fine quality, handcrafted leather bags by combining inherent functionality with classic beauty. We partnered with Lotuff to re-brand their design—the project includes, brand identity, stationery system, print collateral, product packaging, and an e-commerce website. We designed a logo that would be as timeless as their bags and created a branding system that validates the sense of luxury and quality found in each Lotuff product. The color palette is defined by a warm black with undertones of brown, tan, and an aubergine accent color. The print materials were letterpressed on premium, uncoated, off-white paper. The website is built on a customized e-commerce platform. Check out the Lotuff Leather website we designed here.
“We approached Bluerock Design with the project of giving our e-commerce site a design refresh that could translate seamlessly to our other forms of collateral, from stationary to packaging. We were on a quest for an overarching look that, despite the inherent contradiction, was both classic and modern. Ben and Lainey delivered clean, beautiful results that continue to strike just the right chord. They were open to our input and incorporated tweaks and suggestions whenever necessary. Their belief in our brand was apparent, and it showed through in their genuine desire to make something timeless.”