Bluerock Design

Harbor View Hotel

Built in 1891, the historic Harbor View Hotel is located in Edgartown, Massachusetts on the island of Martha’s Vineyard. With 114 guestrooms and luxury cottages, the Harbor View Hotel is the largest full-service hotel on Martha’s Vineyard. The Harbor View’s stunning water views overlook the Edgartown Lighthouse, Harbor, and Chappaquiddick Island. We partnered with the Harbor View to brand their iconic property and align the design with the hotels 125+ years of heritage, dedication to the Vineyard, and exceptional hospitality. The logo is re-enforced by a custom monogram, flanked with the hotels founding year 1891. The monogram can be read as an HV, but upon closer inspection the letters MV also become visible, suggesting the hotel’s connection with the Island. The typography utilizes a combination of time-honored forms and contemporary design aesthetics. The black color is reminiscent of the painted shutters that are prevalent throughout the historic 19th century whaling captains homes. The golden tan color hints towards sand, warmth, and brass.

Project Details

  • Brand Identity
  • Logo
  • Creative Direction
  • Brand Guidelines
  • Brand Collateral
  • Stationery
  • Print Design
  • Signage
  • Advertising
  • Website Design
  • Marketing
  • Photography
  • Book Design

Project Details

  • Brand Identity
  • Logo
  • Creative Direction
  • Brand Guidelines
  • Brand Collateral
  • Stationery
  • Print Design
  • Signage
  • Advertising
  • Website Design
  • Marketing
  • Photography
  • Book Design