Bluerock Design

Coastal Financial

We partnered with Coastal Financial—a premier provider of financial planning—to re-brand their look from concept to completion. The business relocated to a newly designed office space and their brand identity called for renovation as well. We developed an illustration of a square knot to represent the strength, confidence, and security Coastal Financial delivers to its clientele. The knot is two intertwined capital letter C’s, and the serif typography is a custom-designed typeface named Monocle, created by Maggie Putnam. We selected an uncoated antique gray, premium paper stock that would add warmth to the rich black and copper colors to all the printed materials. Metallic inks were used for the copper color, adding a subtle hint of sophistication and elegance. A comprehensive design system that includes, brand identity, stationery, advertising, signage, and brand collateral.

Project Details

  • Brand Identity
  • Logo
  • Creative Direction
  • Stationery
  • Brand Collateral
  • Print Design
  • Signage
  • Print Production
  • Advertising
  • Typography

The thought of rebranding our company for the second time in five years was daunting to say the least, yet Ben and Lainey recognized that our moving to a newly renovated location was a pivotal opportunity to create a presence in the community. They successfully crafted a design that personified our philosophy and professionalism. Never in a millions years would I have imagined that our company would have a brand that rivals companies much larger than ours and one that would create such a positive outpouring from our friends, clients and the design industry at large. They are extremely talented and we are extremely grateful.”

Christopher M. Hodgson

Owner/CFP, Coastal Financial

Project Details

  • Brand Identity
  • Logo
  • Creative Direction
  • Stationery
  • Brand Collateral
  • Print Design
  • Signage
  • Print Production
  • Advertising
  • Typography