Bluerock Design

Campground Chocolate

Campground is a hand-made chocolate bar crafted by Rosewater Market in historic downtown Edgartown, Martha’s Vineyard. The branding draws on elements of the past including an archival map and hand-drawn lantern symbol. These components illuminate the design with magic and nostalgia. The lettering is also hand-drawn and inspired by 19th century cartography. The colors add brightness and joy to the packaging concept. These delicious chocolate treats bring everyone around for s'mores at the campfire. Design that indulges in sentimentality, history, and a little sugar.

Project Details

  • Brand Identity/Logo
  • Branding
  • Packaging
  • Print Design
  • Creative Direction
  • Illustration

Project Details

  • Brand Identity/Logo
  • Branding
  • Packaging
  • Print Design
  • Creative Direction
  • Illustration